Book Review: Viral Churches

Review by Mark Archibald of Ed Stetzer and Warren Bird’s Viral Churches: Helping Church Planters Become Movement Makers (Jossey-Bass, 2010).

Mark Archibald
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Ed and Warren say it well: “This book can be summarized in two words: multiply everything.”

Whether church planting or serving in an established church, so much of what we try to do happens by addition. Add a new ministry. Add a staff member. Plant a new church.

Viral Churches challenges you to abandon the complex math of addition and instead take on the simple math of multiplication. Do everything with the intent of that church (ministry, leader, small group) being multiplied.

Though specific to people involved in church planting, this book has much to teach established churches about the value of multiplication and church planting. Established churches are encouraged to invest in planting churches as this benefits the “sending” church as much as the planted church.

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Viral Churches challenges us to be in the practice of giving away and sending leaders, resources, church members instead of holding tightly to what we already have in hopes we don’t lose our leaders, resources and church members.

The material is based on years of study of church plants in North America and around the world. It is fueled by accurate information, discredits half-truths about church planting, and inspires you be part of the movement of leading people to Christ via planting churches. A variety of currently used models of multiplication in church planting provide practical, attainable examples.

This book challenged me to think in terms of multiplication as I train leaders and volunteers, encourage small groups within our church, and partner with church plants both inside and outside of the CBWC family.

Mark Archibald
Pastor of Spiritual Formation
First Baptist Church, Lethbridge

Mark Archibald

HAVE YOU READ THIS BOOK? DO YOU AGREE WITH Mark’s ANALYSIS? SHARE YOUR THOUGHTS ON stetzer’s BOOK, THIS REVIEW, OR OTHER RESOURCES THAT MIGHT BE HELPFUL IN THIS CHURCH PLANTING DISCUSSION BY COMMENTING ON THE BLOG OR EMAILING CMORGAN@CBWC.CA.

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3 thoughts on “Book Review: Viral Churches

  1. You looked like you had such fun reading this Mark! I felt like I was reading it along with you.
    Thanks for making clear the crucial point of gospel math to us!
    Shannon Youell
    CP Coordinator

  2. Pingback: Rick Glasspell Reviews Church Transfusion | CBWC Church Planting

  3. Pingback: Book Reviews: How you can get involved | CBWC Church Planting

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