Ed and Warren say it well: “This book can be summarized in two words: multiply everything.”
Whether church planting or serving in an established church, so much of what we try to do happens by addition. Add a new ministry. Add a staff member. Plant a new church.
Viral Churches challenges you to abandon the complex math of addition and instead take on the simple math of multiplication. Do everything with the intent of that church (ministry, leader, small group) being multiplied.
Though specific to people involved in church planting, this book has much to teach established churches about the value of multiplication and church planting. Established churches are encouraged to invest in planting churches as this benefits the “sending” church as much as the planted church.
Viral Churches challenges us to be in the practice of giving away and sending leaders, resources, church members instead of holding tightly to what we already have in hopes we don’t lose our leaders, resources and church members.
The material is based on years of study of church plants in North America and around the world. It is fueled by accurate information, discredits half-truths about church planting, and inspires you be part of the movement of leading people to Christ via planting churches. A variety of currently used models of multiplication in church planting provide practical, attainable examples.
This book challenged me to think in terms of multiplication as I train leaders and volunteers, encourage small groups within our church, and partner with church plants both inside and outside of the CBWC family.
Pastor of Spiritual Formation
First Baptist Church, Lethbridge