Crafting a Church Vision Statement

Both brand-new church plants and well-established congregations should take time to write and review their vision statements.

Click here for a podcast from Lifeway on crafting a Church Vision Statement.

Some highlights from the podcast include:

  • A vision statement is God’s specific plan for a specific church at a specific time.
  • Too many vision statements are abstract and don’t click with the people in a church.
  • The vision statement of your church should mirror your church’s discipleship process.
  • Every ministry in your church should align with your discipleship process and, as a result, your vision statement.
  • Vision statements fail when they are not actionable and are poorly communicated.
  • Ongoing reminders of the vision statement are required to make it stick with the members.

The six elements of a church vision statement are:

  1. The vision statement must be biblical
  2. Have the vision statement mirror you discipleship process
  3. Keep the vision statement succinct and memorable
  4. Ensure your ministries align with the vision statement
  5. Develop an ongoing vehicle to communicate the vision statement to the members (front end, continuous)
  6. Communicate expectations of the members in the vision statement

This article was originally published at on July 21 2015. Thom S. Rainer serves as president and CEO of LifeWay Christian Resources. Among his greatest joys are his family: his wife Nellie Jo; three sons, Sam,  Art, and Jess; and seven grandchildren. Dr. Rainer can be found on Twitter @ThomRainer and at

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